TikTok Queen Alix Earle Drips in $51K Diamonds for SI Swimsuit Return

Max Sterling, 2/18/2025TikTok sensation Alix Earle returns to Sports Illustrated Swimsuit 2025, dazzling in $51K diamonds and a $262 bikini. Captured in Jamaica, her latest shoot signals her evolution from social media star to fashion icon, with enthusiastic support from her NFL beau.

The 24-year-old social media maven — who made history as SI Swimsuit's first-ever digital cover star in 2024 — isn't just maintaining her momentum; she's amplifying it. Shot on location in Jamaica by acclaimed photographer Yu Tsai, Earle's latest shoot showcases her ascending from crystal-clear waters like a modern-day Venus, albeit one with a massive social media following and a NFL player boyfriend.

Speaking of relationships, Miami Dolphins wide receiver Braxton Berrios couldn't contain his enthusiasm, responding to the announcement with a supportive "Let's go!!" — a refreshingly genuine moment of partner pride in an industry often characterized by calculated responses.

The shoot itself is a masterclass in luxury styling. While some might balk at wearing more than $50,000 worth of diamonds while taking a dip, Earle makes it look effortless. The combination of a body chain (similar to a $38,500 retail style) and a diamond belly chain ($13,065) transforms what could have been just another bikini shoot into a statement about the intersection of beachwear and high fashion.

But Earle's return to Sports Illustrated Swimsuit represents more than just a glamorous photo opportunity. It's the latest chapter in a carefully crafted success story that's seen her transition from TikTok's "get ready with me" queen to a legitimate fashion force. Her recent collaboration with Frame Denim and her scene-stealing Super Bowl commercial for Carl's Jr. — where she channeled predecessors Paris Hilton and Kim Kardashian — suggest a career trajectory that's anything but accidental.

The timing of this announcement feels particularly strategic, coming fresh off her Super Bowl commercial debut and amid a roster of accomplished athletes set to appear in the 2025 issue, including WNBA star Cameron Brink and Olympic gymnasts Jordan Chiles and Suni Lee. It's a clever positioning that places Earle at the intersection of entertainment, sports, and fashion — a sweet spot that few influencers manage to reach.

Fan reaction has been predictably enthusiastic, with comments ranging from "Yessss!! We are here for it! 👏" to calls for making this a family affair by including her 22-year-old sister Ashtin in future shoots. Even fellow SI Swimsuit alum Olivia Dunne chimed in with a fire emoji-laden endorsement, demonstrating the collegiate athlete-turned-model's approval.

While the full spread won't be revealed until May, the teaser material — including a dramatic video of Earle unveiling a black Vesey bikini — suggests this issue will further cement her transition from social media star to mainstream cultural figure. It's a transformation that speaks to the evolving nature of celebrity in our digital age, where the lines between influencer, model, and brand ambassador continue to blur with increasing sophistication.

In a dazzling return that's making waves across social media and traditional publishing, TikTok phenomenon Alix Earle is set to grace the pages of Sports Illustrated Swimsuit's 2025 issue — proving that lightning can indeed strike twice, especially when wrapped in a $262 Lybethras knit bikini and adorned with over $51,000 worth of Jacquie Aiche diamonds.The 24-year-old social media maven — who made history as SI Swimsuit's first-ever digital cover star in 2024 — isn't just maintaining her momentum; she's amplifying it. Shot on location in Jamaica by acclaimed photographer Yu Tsai, Earle's latest shoot showcases her ascending from crystal-clear waters like a modern-day Venus, albeit one with a massive social media following and a NFL player boyfriend.Speaking of relationships, Miami Dolphins wide receiver Braxton Berrios couldn't contain his enthusiasm, responding to the announcement with a supportive "Let's go!!" — a refreshingly genuine moment of partner pride in an industry often characterized by calculated responses.The shoot itself is a masterclass in luxury styling. While some might balk at wearing more than $50,000 worth of diamonds while taking a dip, Earle makes it look effortless. The combination of a body chain (similar to a $38,500 retail style) and a diamond belly chain ($13,065) transforms what could have been just another bikini shoot into a statement about the intersection of beachwear and high fashion.But Earle's return to Sports Illustrated Swimsuit represents more than just a glamorous photo opportunity. It's the latest chapter in a carefully crafted success story that's seen her transition from TikTok's "get ready with me" queen to a legitimate fashion force. Her recent collaboration with Frame Denim and her scene-stealing Super Bowl commercial for Carl's Jr. — where she channeled predecessors Paris Hilton and Kim Kardashian — suggest a career trajectory that's anything but accidental.The timing of this announcement feels particularly strategic, coming fresh off her Super Bowl commercial debut and amid a roster of accomplished athletes set to appear in the 2025 issue, including WNBA star Cameron Brink and Olympic gymnasts Jordan Chiles and Suni Lee. It's a clever positioning that places Earle at the intersection of entertainment, sports, and fashion — a sweet spot that few influencers manage to reach.Fan reaction has been predictably enthusiastic, with comments ranging from "Yessss!! We are here for it! 👏" to calls for making this a family affair by including her 22-year-old sister Ashtin in future shoots. Even fellow SI Swimsuit alum Olivia Dunne chimed in with a fire emoji-laden endorsement, demonstrating the collegiate athlete-turned-model's approval.While the full spread won't be revealed until May, the teaser material — including a dramatic video of Earle unveiling a black Vesey bikini — suggests this issue will further cement her transition from social media star to mainstream cultural figure. It's a transformation that speaks to the evolving nature of celebrity in our digital age, where the lines between influencer, model, and brand ambassador continue to blur with increasing sophistication.