"Severance" Cast Draws Huge Crowd in Grand Central Station to Promote Season 2
Charna Flam
January 15, 2025 at 6:58 AM
Severance is sharing an exclusive peek into their severed office.
The acclaimed Apple TV+ series deployed an unlikely marketing tactic ahead of its second season -- which premieres on Friday, Jan. 17. The series cast Adam Scott, Britt Lower, Zach Cherry, Tramell Tillman and Patricia Arquette all gathered as their respective characters Mark Scout, Helly Riggs, Dylan George, Seth Milchick and Harmony Cobel at Grand Central Station on Tuesday, Jan. 14.
Several social media users posted videos of the installment and documented the cast portraying their characters in their makeshift office space in the center of the train station.
AppleTV+ also shared a series of photos of the event to the streaming platform's official Instagram and TikTok accounts.
Along with the cast appearing at the N.Y.C. station, series director and executive producer Ben Stiller supported the event. There, the Emmy winner, 59, took photos and videos of the cast in the enclosed office space as onlookers watched.
Several fans commented on the setup; one wrote: "THIS is amazing marketing." Another added, "kinda insane they got the real actors to do this." One user commented, "Top tier marketing. Someone is getting a promotion. No. Not the Severance characters."
Related: Severance Season 2: All About the Sci-Fi Thriller Starring Adam Scott and Patricia Arquette
The workplace thriller follows a group of employees who have undergone "severance," a procedure that separates their work personas (or "innies") from who they are in the real world (known as their "outies").
Scott stars as Mark, a Lumon worker who agrees to severance as a way to cope with the death of his wife. But after the mysterious disappearance of his best friend and former Lumon employee Petey, he teams up with new hire Helly (Lower) and other coworkers Dylan and Irving (John Turturro) to uncover the company's web of conspiracies.
Related: Severance Season 2 Trailer: Lumon Is 'Tightening the Leash' on Its Innies as They Seek the Truth About Their Mysterious Employer
The series also stars Dichen Lachman, Jen Tullock, Michael Chernus and Christopher Walken.
The series was renewed for a second season days before the season 1 finale. Since then, several stars were announced as new cast members, including Gwendoline Christie, Alia Shawkat, Bob Balaban, Merritt Wever, Robby Benson, Stefano Carannante, John Noble and Ólafur Darri Ólafsson.
Scott, 51, previously credited Stiller's role in the casting process, telling PEOPLE in April 2024, "One of Ben Stiller's superpowers, I think, is casting and finding the right people for roles. He's really, really good at it." Adding, "Our core cast is unbelievable already, but we have some just great people coming in for season two, that I can't wait for everyone to see."
The series was created and written by Dan Erickson, and became an instant success among viewers and critics after its April 2022 premiere. It received 14 nominations at the 74th Primetime Emmy Awards in 2022, and won two awards for main title design and musical score.
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Severance season 2 premieres on Jan. 17 on Apple TV+. The remaining nine episodes will air every Friday through March 21.
Read the original article on People