Sunday morning's broadcast of the U.S. men's basketball team's win over Serbia averaged more than 11 million viewers.
NBC has bet big on these Olympics, introducing a lineup of new programming and strategies -- and showing many events live both on linear TV and on Peacock. Paris is six hours ahead of the Eastern time zone, which means live events can be seen throughout the day on Peacock as well as NBC, with a curated highlights show airing in prime time. (In Tokyo, many of the biggest events took place either early in the morning or late at night on the East coast.) Gold Zone is new, as is an increased focus on celebrities. Snoop Dogg has been an active presence on NBC and across social media as a roving correspondent for the network.