Amy Poehler and Maya Hawke voice Joy and Anxiety, respectively, in Disney and Pixar's "Inside Out 2."
A big piece has been missing from the box office -- family films.
A handful of kid-friendly hits -- Universal's "Super Mario Bros." chief among them -- have boosted ticket sales. But many family features either debuted on streaming platforms instead of the big screen after the pandemic, or were released so far away from each other on the calendar that any ticket sales momentum soon disappeared.
In the last few months, a steady stream of family-friendly movies have arrived in cinemas. Each release has built on the success of the last, reinvigorating the box office and giving movie theater operators hope for a stronger second half of the year. Disney and Pixar's "Inside Out 2" gave an especially big jolt as it tallied $155 million during its opening weekend -- a feat that helped restore the animation studio's reputation within the industry following a rough patch.
"Momentum is a huge factor" in ticket sales, said Chris Johnson, CEO of Classic Cinemas, a Midwestern theater chain.
So far in 2024, the domestic box office is down 23% from last year and trails 40% from 2019. It currently stands at $3.08 billion, according to Comscore.
More kid-friendly hits, like the coming "Despicable Me 4," could be one of the keys to a box office rebound.
The "family-friendly" film genre is a wide one. The definition varies even among box-office analysts, as some say the film's rating is the qualifier while others suggest it depends on the content of the film itself.
"Family movies come in all shapes and sizes," said Shawn Robbins, founder and owner of Box Office Theory. "We as observers sometimes limit the descriptor to animated movies, or films of a certain rating, or those that are literally about a family of characters. They encapsulate a wide variety of stories, though."
Robbins noted that family movies can often include superhero flicks, live-action adventure films and comedies.
"Think about how many families it took for the likes of Star Wars, the Marvel universe, 'Top Gun: Maverick,' and 'Barbie' to earn as much as they did," he said. "The bottom line is what's friendly, accessible and relatable to as many demographics as possible."
